Posts Tagged ‘harmony eyecare’

Quartlery Newsletter

Thursday, November 4th, 2010

Working on a quarterly newsletter for Harmony EyeCare. They’re wanting to provide a consistent and convenient way to keep in touch with patients. I’m thinking the header will always have some sort of object on the right side, whether it be glasses or contact lens cases or an instrument the Doctor would like to feature that quarter.

Full size portion of header:

Quarterly Newsletter

Each quarter they’ll be able to feature a main article at the top (In this case, an introduction from the Optometrist). A number of secondary articles may appear below accompanied by an image (vector graphics by me, or real photography) to the left.

We decided MailChimp was the best service for their needs. They’ll be able to analyze the basics, like how many people opened the newsletter and how many links were clicked. A big plus for me, though, is that MailChimp automatically writes CSS inline to make sure their newsletter looks similar in any mail client (Gmail being the toughest to design for).

Width: 650px
Font: Helvetica (or Arial, sorry Windows users) with Georgia Italic for the tagline
First Issue: January 2011
Newsletter Service: MailChimp

Here is more of the newsletter:

Quarterly Newsletter

Sill working on the layout a bit and proper graphics to match the text.

- Randy