Posts Tagged ‘design’

Sometimes design says “hey, don’t notice me.” And it’s perfect.

Sunday, June 16th, 2013

I just had a conversation with a friend showing the importance of a well designed website, especially an information heavy site, and how great it can be when good design is “unnoticed”.


He has to renew his drivers license. He wants to to know where, how much, and if they accept credit cards.


First question:, department of transportation, or department of revenue?

Home page.

There is a lot going on there. Scrolling images. More images to manually scroll through to see links. Three youtube videos. A bit much.

I’ll try online services. Ok, under More Services I’ll try Driver’s License Office.

Ah, the Dept of Revenue page. Ok, Driver License.

“Renew” is listed on the page once, in the exciting heading “Do you need to obtain or renew a driver license, nondriver identification card or permit? You’ve found the front door to all the information you may need about driver licenses, …”

Nowhere else. No links to click.

Recapping real world clicks to find out how to renew a Missouri Drivers License: > Online Services > More Services > Driver’s License Office > Drivers License (on new website) and nothing yet.

Note, this is also where googling “MO drivers license renewal” takes you.

Drivers Licensing Checklist? Scroll down a bit and see this:


Acceptable documents for Proof of Name, Date of Birth, and Place of Birth, Proof of Social Security Number, and Proof of Missouri Residential Address.”

Give up.

LETS SEE HOW IT SHOULD BE won 2013 Design of the year.

“”You shouldn’t come to the website and say ‘wow, look at the graphic design!,’” Terrett says. “You should come to the website to find out what the minimum wage is.”

3 clicks. Everything I need to know.





Color Palettes brought to you by Sad Bird

Saturday, January 30th, 2010


Lately I’ve been working on a few color palette ideas and looking for inspiration. Obvs, I turned to those who knew color well. The masters, if you will. In the first issue, Color Palettes vol. 1, I look at paintings by Magritte, van Gogh, and Lautrec.

I broke down what I saw as eight key colors from the paintings into their RGB and CMYK values with the latter being in their respective percentages.

Hey, I don’t know why I made them, but the idea is that if you, a designer, like an artist or painting, well, then here is a little palette to make incorporating them in to your design easy and not obvious.

Does that sound cool at all? Are there other artists you would like to see? Or, is there other information you would like to see included? How would you use it? I would absolutely love to read your comments. There is nothing I would love more.


P.S. It was a big decision on color vs. colour. In the end I tried to not be pretentious.

Click to view larger.


Itinerary pack from my lil trip.

Sunday, July 26th, 2009


Earlier this summer I took a lil leap over the pond for a short jaunt to see some of Europe.  Fly into London, out of Paris.  8 museums in 8 days.  To keep straight and on the path I thought an itinerary would be in order, and, inspired by the rich past of travel went with the vintage pocket itinerary type.  

The whole feel of them is supposed to be something you might see in 1950s travel.  The itinerary consists of a package of cards with varying information; hotel info, museum hours, maps, and so on.  Some cards that share similar information from 2 cities would be templates to be filled in.  For typeface I stuck with Futura for trip logos and base text on templates.  Its an earlier type but was still very much in use in the 50′s and 60′s.  For the bulk of the text I used Courier.  As it was made for typewriters it has a very accurate feel to the period.  Even though they are all computer made, I made a lot of uneven lines and crooked type to give the appearance of being typewriter made.  

Also, the envelope was made by me using the same paper as the cards and the same bottom right LONDON | PARIS logo with simple black lines for modern design ornamentation.  

As dorky as they may be, they came in pretty useful and I dont care what you say I’m happy I made them! 

For pictures of the set, click here.