Sometimes design says “hey, don’t notice me.” And it’s perfect.

I just had a conversation with a friend showing the importance of a well designed website, especially an information heavy site, and how great it can be when good design is “unnoticed”.

THE ISSUE

He has to renew his drivers license. He wants to to know where, how much, and if they accept credit cards.

THE PROCESS / THE PROBLEM

First question: MO.gov, department of transportation, or department of revenue?

MO.gov?

Home page.

There is a lot going on there. Scrolling images. More images to manually scroll through to see links. Three youtube videos. A bit much.

I’ll try online services. Ok, under More Services I’ll try Driver’s License Office.

Ah, the Dept of Revenue page. Ok, Driver License.

“Renew” is listed on the page once, in the exciting heading “Do you need to obtain or renew a driver license, nondriver identification card or permit? You’ve found the front door to all the information you may need about driver licenses, …”

Nowhere else. No links to click.

Recapping real world clicks to find out how to renew a Missouri Drivers License:

Mo.gov > Online Services > More Services > Driver’s License Office > Drivers License (on new website) and nothing yet.

Note, this is also where googling “MO drivers license renewal” takes you.

Drivers Licensing Checklist? Scroll down a bit and see this:

“Renewal 

Acceptable documents for Proof of Name, Date of Birth, and Place of Birth, Proof of Social Security Number, and Proof of Missouri Residential Address.”

Give up.

LETS SEE HOW IT SHOULD BE

Gov.uk won 2013 Design of the year.

“”You shouldn’t come to the website and say ‘wow, look at the graphic design!,’” Terrett says. “You should come to the website to find out what the minimum wage is.”

3 clicks. Everything I need to know.

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