You’ve selected… Brown Eyed Girl

I’ve probaly spent more hours watching Seinfeld than any other show or movie (Forest Gump and A League of Their Own are probably a close 2nd and 3rd). I love the little inside jokes that Seinfeld creates; the man hands, everything with Puddy, and my god, the anti-dentite.

Everytime then refrence one of their producs or movies I immediately want to create something for it. Once I found a company that had made some fake posters for Seinfelds fake movies I thought, I have to make my favorite.

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Quartlery Newsletter

Working on a quarterly newsletter for Harmony EyeCare. They’re wanting to provide a consistent and convenient way to keep in touch with patients. I’m thinking the header will always have some sort of object on the right side, whether it be glasses or contact lens cases or an instrument the Doctor would like to feature that quarter.

Quarterly Newsletter

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You gotta know how to get there. In style.

Having a cool fiancée means I get a lot of say in the overall look of pretty much all of the wedding related things. For the most part it’s me saying “no” to a lot of ornamentation and yes to simple and traditional. Honestly, I’m pretty lucky that she has a similar aesthetic. Or, at least, also enjoys mine. Which means I get to use a lot of Futura!

I think I enjoyed making these directions the most. The goal for the invitation packet was to try and capture the feeling of the ’60s but keep it updated and modern – not to look like a prop from Mad Men. The invitations, reply cards, and directions are all printed on ivory colored paper or cardstock which adds to the old effect but is still in the tradition of wedding invitations created today. I’m happy with the results.

Sad Bird Now Fits In Your Wallet

sadbirdcard1

I ordered our business cards with a couple different options. I can’t imagine not ordering more, as I’ve always thought business cards or calling cards are cool. These are the first of, I’m sure, many to come.

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Postcards For Harmony EyeCare

Working hard this week on a few postcards and website bits for Harmony EyeCare. The doctor requested a set of postcards to remind current patients that they can order contacts on the site.

Updated on 07/10/2010 with final design.

Front:
harmony eyecare postcard front

Back:
harmony eyecare postcard back

Might put another contact lens case design into the pattern. We’ll see. The website currently has a callout for ordering contacts in the left column below the main navigation (see www.harmonyeyecare.com). After approval of this concept the callout will need to match the postcard for a proper connection between the two. And probably needs to be moved to the header. Gotta keep things consistent.

Another postcard will go out soon reminding patients of their next check-up. I’ll be using a similar pattern as this one but with other elements dealing with eye exams. Update coming soon after feedback from client. Updated with images below.

Front:
checkup-reminder-front

Back:
checkup-reminder-back

- Randy

Color Palettes brought to you by Sad Bird

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Lately I’ve been working on a few color palette ideas and looking for inspiration. Obvs, I turned to those who knew color well. The masters, if you will. In the first issue, Color Palettes vol. 1, I look at paintings my Magritte, van Gogh, and Lautrec.

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