Guess the Fonts! 1955 Telephone Directory


My parents keep everything. So, I wasn’t shocked when I saw a 1955 telephone directory in their living room the other day. I love finding genuine things from the period. Mad Men is great and all, but these things aren’t retro inspired, thet are legit. And, I like things that weren’t designy (sp?). It’s a phone book that shows that these types that are thought of as modern and wonderful today, were, really just the types they used. Obviously they were modern types, and that was conscience, but I love the mix of 19th and 20th century on the same page. And, you gotta love 50s illustration.

I dunno where I’m going with this, something about white cotton or a trust nest?

Ya know what? I like it, sue me. I just like it. It’s fun to go through and pick out the different types. Is that Bodoni on the cover? I think it is. But, what’s the other sans-serif font? Say, let’s see what ones we can name!

Click here to view the whole flickr set.





2 Responses to “Guess the Fonts! 1955 Telephone Directory”

  1. Randy says:

    The kerning is unbelievably great. Especially with Futura.

  2. Guido says:

    Kabel or similar is one the fonts widely used in print, in that era.

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