Archive for the ‘Typography’ Category

Business Plan Book Design

Monday, December 14th, 2009

Completed. Printed. Delivered. It all started here: Working On A Grid. We decided on 6x9in. and adjusted the grid accordingly.

Book details:
1. 6×9 Portrait.
2. 48 pages.
3. Saddle stitched.
4. 14pt baseline.
5. 9pt Gotham Light for body copy.
6. 36pt Gotham Bold for section titles.
7. Pantone 295 C for cover/title pages.
8. Printed on 80# matte paper.
9. Cover on 100# matte paper.
10. Written by Sam Paasch.

Download the PDF here. Also available is the grid system used.

Photos of book:






Printing this book was a pretty good battle. We saw a company online that will print books for cheap. Gave it a try. Round 1: came back purple instead of blue (my fault) and glossy cover, yuck. Round 2: came back missing half the pages and terrible dark lines in the blue title pages. Round 3: switched to matte cover, fixed color issues, and all is well. Just for giggles we went to Kinkos and was quoted $60 for a 48 page book. Ha!

I need to invest in a toner printer.

- Randy

Revisiting The Font: August

Sunday, December 6th, 2009

I’ve decided to revisit a font created in my last semester of Graphic Design. Project was to create a single weight font (not technically a family) that included numbers and symbols. I had a little less than a month to complete the project. Turned out well for the time I was given, but I’ve been wanting to tweak each glyph ever since.

Font Details:
1. 77 glyphs in total.
2. Extreme thick/thin lines.
3. Technically a slab serif, though they are nearly hairline thin.
4. Created using Adobe Illustrator and FontLab as a working TrueType font file.
5. Manually kerned each glyph, admittedly with many mistakes.



Close up of x-height:

So what do I plan on tweaking?
1. There’s actually too much consistency between each letter. Giving more character to certain letters will help.
2. Each glyph needs to be a bit wider.
3. The transition between thick and thin is harsh and will be softened with curves for a more natural look.
4. I was never happy with the uppercase Y, needs a completely different style.
5. The x-height will be the biggest change. Needs to be lowered.
6. Lastly, I need to work on proper kerning. Lots of research will be required.

I’d like to use this font for headings in future projects. Paired with a sans-serif body text sounds like a good idea. Stay tuned for updates!

- Randy

6 Panel Book From Graphic Design 1

Sunday, November 29th, 2009

I believe this was the last project from my Graphic Design 1 class back in the Community College days. I was young, naive, and knew pretty much nothing about typography. I think Goudy Stout was my favorite font at the time, but I’ve since matured.

Anyway, here are the details:
1. No computers! Couldn’t touch em during the semester.
2. Use two different magazines to combine an image with text.
3. 6 square panels including cover.
4. Black and white only.
5. Only tools were photocopier, xacto knife, and rubber cement.

My best guess is that each individual panel needs to convey the message (in this case, love) as well as when all six are combined. I’ll be the first to admit my craftsmanship needed improvement. I was a freshman, give me a break!

The 6 panel book:







- Randy

Guess the Fonts! 1955 Telephone Directory

Wednesday, November 11th, 2009


My parents keep everything. So, I wasn’t shocked when I saw a 1955 telephone directory in their living room the other day. I love finding genuine things from the period. Mad Men is great and all, but these things aren’t retro inspired, thet are legit. And, I like things that weren’t designy (sp?). It’s a phone book that shows that these types that are thought of as modern and wonderful today, were, really just the types they used. Obviously they were modern types, and that was conscience, but I love the mix of 19th and 20th century on the same page. And, you gotta love 50s illustration.

alphabeasties and other Amazing Types

Tuesday, November 10th, 2009

My copy of alphabeasties and other Amazing Types came in today. A big thank you to the good sir over at Grain Edit for letting me know about the book. Each letter of the alphabet is made into an animal using just one letter. For example, a hippopotamus is made up of h’s.

Loving everything about this book, including:
1. the funnest copyright page I’ve ever seen.
2. some pages have fold-outs like the aligator.
3. along with a big animal on each page, there are also little drawings like a fence of f’s.
4. grass is made of the word grass written over and over again.
5. guessing which font was used for each animal…there is a key at the end.

This was the kinda stuff I really enjoyed early on in the graphic design program. Playing around with letterforms and such. Say what you want, this is much more than a children’s book. It’s fun for grown ups like me who love type.

Thank you designers: Sharon Werner and Sarah Forss of Werner Design Werks, Inc. I will be following your work for now on. By the way, Sharon and Sarah, Clarendon is one of my favorite typefaces, too.

Check out some photos of the book:





Buy a copy. It’s worth it.

- Randy

Evolution Of A Logo

Monday, September 21st, 2009

From start to finish, this is the evolution of a logo.

Client: Jake Guidry of, a blog.
Use: Web-based identity.

Let’s start with some sketches:

The client and I discussed monograms as a starting point. After some research I became interested in 3-dimension, and was excited because I’ve only done flat so far. #3 was my real starting point. Combining the J and G into one element.

From here I went further with #3′s concept:

#4, 5, 6 all deal with isometric views. I liked them, but wanted to explore a flat base, perspective view. The client really liked #7.

So far each concept uses no real font. I wanted to show the client what these would look like using popular fonts as well:

They were interesting. But all lacked a real connection between the J and G. Seems forced.

So back to #7′s concept, I begin to vector in Illustrator:

Very happy with the progress so far. So is client.

Here is a close up, making sure all angles are correct:

All cleaned up:

At this point the logo is vectored, but still lacks something unique. I bring the idea of black stained wood to the client and he loves the idea.

Recreating wood grain, not an easy task:

To do this I superimposed a block of wood over the logo with 15% opacity. Using a tablet I made quick strokes with the brush tool to mimic the grain pattern. I don’t think I could have done this using the mouse. At this point it is still messy, with all the strokes hanging over the edges. I then cut off each over hang individually to clean up.

Here is the final product:

Client approves the final design. This is also my first time using a gradient in a logo. At least it’s subtle. The black wood grain is classy, modern, and subtle. The logo represents the client well.

Time, from start to finish: 2 weeks. I don’t usually get this lucky with an idea. But I believe this is portfolio worthy.

- Randy