Archive for the ‘Grid System’ Category

Brochure Finished

Saturday, September 5th, 2009

Harmony EyeCare has approved the final layout. I drew inspiration from Swiss minimalism and organization. There’s a lot of information on this brochure and organization was key. If you notice,  there is still plenty of white space.

Typeface: Akzidenz Grotesk
Size: 9pt and 18pt
Baseline: 13pt
Color: Pantone 200-4 C



- Randy

Got Lucky With The Grid

Wednesday, August 26th, 2009

Still working on the Harmony EyeCare brochure. Inside is finished and the outside is nearly there. So today I’m waiting on photos from the client and getting the cover finished.

I can not deny that luck sometimes plays a part in design. Here is one example:
Client wanted the business card information to be placed on the cover as it is on the card. Now the grid I had made for the brochure was based solely on a 13pt baseline and 1/4in. margins left/right.

Take a look at this screen shot:

The logo and information was pasted directly from the business card and fits perfectly (and I mean perfectly) into the brochure grid. I suppose this isn’t all luck, the address and stuff has 13pt leading. But the space between “Optometrist” and “111 South…” aligns with the ascender and descender of the logo. Luck.

Talk about consistency!

- Randy

LIFE Goes To The Movies

Sunday, August 23rd, 2009

Just got back from a lil vacation and I return with a gem of a book:
LIFE Goes To The Movies
It’s a collection of LIFE Magazine’s coverage of stars, films, and studios from 1935 to 1972.
Published: 1975


What caught my attention was, of course, the grid!


I just HAD to figure out what system they used:

Based on 9pt. Helvetica Regular with 12pt. leading. All pictures align with the ascender or baseline (red lines), but never with the descenders. Allowing ample room for captions.

Here’s a close up of what I mean:

What I like most is how versatile it was used. Text and photos are have a certain harmony with each other. I’m really liking the photos that bleed to the page edge. Gorgeous.
I’ll definitely keep this grid system for reference in future projects.

Check out the flickr set here.

- Randy

If ya like animals, and ya like wallpaper, this might be the design for you – updated.

Monday, August 10th, 2009


I’ve had this idea for wallpaper for a little while now. It’s inspired by the geometry and pattern in Victorian wallpaper, but now in an exciting and fun new pattern – safari animals! maybe for kids. I don’t know, I just liked it.

As I was saying, inspiration, ah yes, I went to the zoo and really felt the need to settle down with a fire and a warm mug of coco and read a book. And then after that start making this design. I’d like to add to it to get rid of some of the dead space and make a more intricate design… maybe add birds?… foliage?… not have anything upside-down? 

If you have any thoughts or suggestions please email me, @reply me, call me, text me, or visit me at home (please call ahead first).

update – now with birds!


Tri-Fold Brochure Grid

Saturday, August 8th, 2009

Harmony EyeCare needs an informational brochure to show around town. Went to work on a grid system that spans the entire spread.

The grid is based on Akzidenz Grotesk 9pt on 13pt leading. If you look at Harmony EyeCare’s stationary set you’ll see how consistent I’m trying to stay.

This is the inside spread:


Update: Revised Grid:


If you notice, each panel of the tri-fold has its own margins (1/4in). I’m wondering if I should keep each grid column equally spaced. It might make more sense this way considering the brochure can open completely flat, unlike most books or magazines.

But I also have to consider how the viewer opens the brochure. Will it look awkward if all 6 columns were equally spaced when only two panels are open? We’ll see. This lil brochure sure is getting a lot of my time. Hopefully it will stand out in a positive way.

- Randy

Lindbergh Building

Tuesday, August 4th, 2009


Hey, I’m no architectural historian, and I never said that I was, I’m just making sure you know that… anyways, that being said, I think my favorite building in south county is the Lindbergh Building at Lindbergh and Lemay Ferry. It’s an awesome old office building from around the 60s.  or 70s.  possibly 80s but that seems ridiculous. Whatever the decade, It has some great things going for it.

As far as modern architecture goes, brutalism is on my short list of favorites. Sharp clean lines, square angles, jutting ledges – its all really quite wonderful. It reminds me of another building in St. Louis on the registry of historic buildings, the Pet Milk Building. Ive always wondered what the offices would be like on the top floor. I have now seen them and they are beyond anything I imagined. In opposition to the harsh exterior the office is made of curves and warmth. The glass ceiling creates a perfect balance with the concrete on the outside.

Office space for Sad Bird?  Im sure he would still be sad, but not about his work environment.

Check out the flickr set here.