Archive for the ‘Graphic Design’ Category

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You’ve selected… Brown Eyed Girl

Thursday, November 11th, 2010

I’ve probaly spent more hours watching Seinfeld than any other show or movie (Forest Gump and A League of Their Own are probably a close 2nd and 3rd). I love the little inside jokes that Seinfeld creates; the man hands, everything with Puddy, and my god, the anti-dentite.

Everytime then refrence one of their producs or movies I immediately want to create something for it. Once I found a company that had made some fake posters for Seinfelds fake movies I thought, I have to make my favorite.

Another one I really want to do is Sack Lunch.

While not my favorite character on the show, Kramer has had his moments. Drinking scotch and making a jingle for Hennigans was Kramer at his best.

If you really like, you can get the shirt, too!

-Rich

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Quartlery Newsletter

Thursday, November 4th, 2010

Working on a quarterly newsletter for Harmony EyeCare. They’re wanting to provide a consistent and convenient way to keep in touch with patients. I’m thinking the header will always have some sort of object on the right side, whether it be glasses or contact lens cases or an instrument the Doctor would like to feature that quarter.

Full size portion of header:

Quarterly Newsletter

Each quarter they’ll be able to feature a main article at the top (In this case, an introduction from the Optometrist). A number of secondary articles may appear below accompanied by an image (vector graphics by me, or real photography) to the left.

We decided MailChimp was the best service for their needs. They’ll be able to analyze the basics, like how many people opened the newsletter and how many links were clicked. A big plus for me, though, is that MailChimp automatically writes CSS inline to make sure their newsletter looks similar in any mail client (Gmail being the toughest to design for).

Width: 650px
Font: Helvetica (or Arial, sorry Windows users) with Georgia Italic for the tagline
First Issue: January 2011
Newsletter Service: MailChimp

Here is more of the newsletter:

Quarterly Newsletter

Sill working on the layout a bit and proper graphics to match the text.

- Randy

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You gotta know how to get there. In style.

Tuesday, October 26th, 2010

Having a cool fiancée means I get a lot of say in the overall look of pretty much all of the wedding related things. For the most part it’s me saying “no” to a lot of ornamentation and yes to simple and traditional. Honestly, I’m pretty lucky that she has a similar aesthetic. Or, at least, also enjoys mine. Which means I get to use a lot of Futura!

I think I enjoyed making these directions the most. The goal for the invitation packet was to try and capture the feeling of the ’60s but keep it updated and modern – not to look like a prop from Mad Men. The invitations, reply cards, and directions are all printed on ivory colored paper or cardstock which adds to the old effect but is still in the tradition of wedding invitations created today. I’m happy with the results.

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Sad Bird Now Fits In Your Wallet

Wednesday, July 21st, 2010

sadbirdcard1

I ordered our business cards with a couple different options. I can’t imagine not ordering more, as I’ve always thought business cards or calling cards are cool. These are the first of, I’m sure, many to come.

Sad Bird Design StandardIssue/1

Its all printed with the bird, our physical location in the world, and our footprint on the web.

sadbirdcard3

Sad Bird Design SpecialIssue/1 (also seen in first image)

I also got a bunch of blank cards to stamp the bird and name on. It makes for a cool look. The bird, alone, sitting in the empty void of the card, is showing us his sadness. Then, on the reverse is the name and locale.

sadbirdcard2

The blank cards actually came from the idea of hand writing each card as I gave it out. I still think it is a cool idea.

sadbirdcard4

-Rich

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Postcards For Harmony EyeCare

Sunday, June 27th, 2010

Working hard this week on a few postcards and website bits for Harmony EyeCare. The doctor requested a set of postcards to remind current patients that they can order contacts on the site.

Updated on 07/10/2010 with final design.

Front:
harmony eyecare postcard front

Back:
harmony eyecare postcard back

Might put another contact lens case design into the pattern. We’ll see. The website currently has a callout for ordering contacts in the left column below the main navigation (see www.harmonyeyecare.com). After approval of this concept the callout will need to match the postcard for a proper connection between the two. And probably needs to be moved to the header. Gotta keep things consistent.

Another postcard will go out soon reminding patients of their next check-up. I’ll be using a similar pattern as this one but with other elements dealing with eye exams. Update coming soon after feedback from client. Updated with images below.

Front:
checkup-reminder-front

Back:
checkup-reminder-back

- Randy

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Color Palettes brought to you by Sad Bird

Saturday, January 30th, 2010

Top

Lately I’ve been working on a few color palette ideas and looking for inspiration. Obvs, I turned to those who knew color well. The masters, if you will. In the first issue, Color Palettes vol. 1, I look at paintings by Magritte, van Gogh, and Lautrec.

I broke down what I saw as eight key colors from the paintings into their RGB and CMYK values with the latter being in their respective percentages.

Hey, I don’t know why I made them, but the idea is that if you, a designer, like an artist or painting, well, then here is a little palette to make incorporating them in to your design easy and not obvious.

Does that sound cool at all? Are there other artists you would like to see? Or, is there other information you would like to see included? How would you use it? I would absolutely love to read your comments. There is nothing I would love more.

-Rich

P.S. It was a big decision on color vs. colour. In the end I tried to not be pretentious.

Click to view larger.

Vangoghpalettelautrecpalettemagrittepalette

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