Archive for December, 2009

Business Plan Book Design

Monday, December 14th, 2009

Completed. Printed. Delivered. It all started here: Working On A Grid. We decided on 6x9in. and adjusted the grid accordingly.

Book details:
1. 6×9 Portrait.
2. 48 pages.
3. Saddle stitched.
4. 14pt baseline.
5. 9pt Gotham Light for body copy.
6. 36pt Gotham Bold for section titles.
7. Pantone 295 C for cover/title pages.
8. Printed on 80# matte paper.
9. Cover on 100# matte paper.
10. Written by Sam Paasch.

Download the PDF here. Also available is the grid system used.

Photos of book:






Printing this book was a pretty good battle. We saw a company online that will print books for cheap. Gave it a try. Round 1: came back purple instead of blue (my fault) and glossy cover, yuck. Round 2: came back missing half the pages and terrible dark lines in the blue title pages. Round 3: switched to matte cover, fixed color issues, and all is well. Just for giggles we went to Kinkos and was quoted $60 for a 48 page book. Ha!

I need to invest in a toner printer.

- Randy

Revisiting The Font: August

Sunday, December 6th, 2009

I’ve decided to revisit a font created in my last semester of Graphic Design. Project was to create a single weight font (not technically a family) that included numbers and symbols. I had a little less than a month to complete the project. Turned out well for the time I was given, but I’ve been wanting to tweak each glyph ever since.

Font Details:
1. 77 glyphs in total.
2. Extreme thick/thin lines.
3. Technically a slab serif, though they are nearly hairline thin.
4. Created using Adobe Illustrator and FontLab as a working TrueType font file.
5. Manually kerned each glyph, admittedly with many mistakes.



Close up of x-height:

So what do I plan on tweaking?
1. There’s actually too much consistency between each letter. Giving more character to certain letters will help.
2. Each glyph needs to be a bit wider.
3. The transition between thick and thin is harsh and will be softened with curves for a more natural look.
4. I was never happy with the uppercase Y, needs a completely different style.
5. The x-height will be the biggest change. Needs to be lowered.
6. Lastly, I need to work on proper kerning. Lots of research will be required.

I’d like to use this font for headings in future projects. Paired with a sans-serif body text sounds like a good idea. Stay tuned for updates!

- Randy

It’s here.

Saturday, December 5th, 2009


This is something I’ve been wanting to try for a while – the blurry tree. It also has the desaturated border that I used on a thanksgiving invitation (below) which I’ve been liking lately.