Archive for August, 2009

Tri-Fold Brochure Grid

Saturday, August 8th, 2009

Harmony EyeCare needs an informational brochure to show around town. Went to work on a grid system that spans the entire spread.

The grid is based on Akzidenz Grotesk 9pt on 13pt leading. If you look at Harmony EyeCare’s stationary set you’ll see how consistent I’m trying to stay.

This is the inside spread:


Update: Revised Grid:


If you notice, each panel of the tri-fold has its own margins (1/4in). I’m wondering if I should keep each grid column equally spaced. It might make more sense this way considering the brochure can open completely flat, unlike most books or magazines.

But I also have to consider how the viewer opens the brochure. Will it look awkward if all 6 columns were equally spaced when only two panels are open? We’ll see. This lil brochure sure is getting a lot of my time. Hopefully it will stand out in a positive way.

- Randy

Validating HTML + URL Indexing

Wednesday, August 5th, 2009

Busy Wednesday. Looks like it’s going to be a day of error checking and troubleshooting.

First bit of business – has been up and running since this past Sunday, but for some reason is not being indexed by Google. Submitted the URL to Google’s search engine. If you ever have trouble indexing a site, add it here. I’ll wait a week and see what happens.

Fingers crossed that Google comes through with a win.

Up next – validating the HTML and CSS. I recommend this check for errors an any site you’re designing. In a matter of minutes I went from 22 errors down to 6. So dowshlawncare’s site is that much more validated. Performing an HTML check can improve the quality of a website, as well as making sure your site will work in the future.

The rest of the day I’ll be checking other client’s sites for erros as well. Fun day.

- Randy

Lindbergh Building

Tuesday, August 4th, 2009


Hey, I’m no architectural historian, and I never said that I was, I’m just making sure you know that… anyways, that being said, I think my favorite building in south county is the Lindbergh Building at Lindbergh and Lemay Ferry. It’s an awesome old office building from around the 60s.  or 70s.  possibly 80s but that seems ridiculous. Whatever the decade, It has some great things going for it.

As far as modern architecture goes, brutalism is on my short list of favorites. Sharp clean lines, square angles, jutting ledges – its all really quite wonderful. It reminds me of another building in St. Louis on the registry of historic buildings, the Pet Milk Building. Ive always wondered what the offices would be like on the top floor. I have now seen them and they are beyond anything I imagined. In opposition to the harsh exterior the office is made of curves and warmth. The glass ceiling creates a perfect balance with the concrete on the outside.

Office space for Sad Bird?  Im sure he would still be sad, but not about his work environment.

Check out the flickr set here.